“LEEX’S” is derived from the Vietnamese phrase “LỄ,” written in Telex as “LEEX’S.”
This name affirms the founder’s personal brand, symbolizing ownership, authenticity, and credibility.
At the same time, “LEEX” is an abbreviation of “Leading Excellence,” reflecting the company’s pioneering position in the office building leasing sector—especially in optimizing project development strategies, enhancing operational management efficiency, and restructuring underperforming assets.
It also echoes the word “Lease,” directly connecting the brand to the office real estate industry.
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